Vision
To be a global reference for premium fresh, dried, and frozen fruits & vegetables, preserving natural nutrition and authentic taste through advanced preservation and processing techniques, while showcasing Egyptian agriculture worldwide.
- Measurable sensory excellence: fixed panels for flavor, texture, color, and aroma; objective Brix and color metrics per SKU.
- Certifications & quality: maintain ISO 22000 & HACCP; onboard GlobalG.A.P.-certified farms with periodic audits.
- Evidence-based sustainability: reduce water and energy 15–20% within 24 months; cut food loss via smarter primary sorting.
- End-to-end traceability: lot-level tracking from farm to customer via ERP; printed, scannable batch codes.
- Technical leadership: optimized freeze-drying (pressure/temperature/time) profiles for stable volume and flavor retention.
- Service promise: commercial responses within 24–48h; transparent Incoterms (EXW/FOB/CIF) and lead-time SLAs.
- Market footprint: consolidate MENA & EU presence, expand to Latin America and Asia with product–market fit menus.
Mission
Provide safe, natural food products using modern technologies (including freeze-drying), empower local growers, and build sustainable supply chains that deliver outstanding taste and nutrition to end consumers.
- Grower partnerships: fair seasonal contracts, good-harvesting practices training, harvest calendars aligned with plant capacity.
- Processing mastery: calibrated sorting, washing, sanitizing; validated drying/freezing SOPs; microbiological checks and target moisture by product.
- Food safety & quality: HACCP CCPs, unified specs (size/ripeness/defect thresholds), signed Product Spec sheets per client.
- Green operations: filtered wash-water re-use, high-efficiency lighting and motors, separated waste streams for recycling.
- Cold chain & logistics: monitored temperatures and transit time; compliant labels, barcodes, and production/expiry dating.
- R&D and innovation: pilot lines to test cut sizes, drying curves, milling, and blends; scale-up playbooks for successful trials.
- Customer care: sample turnaround in 7–10 days, private-label support, flexible MOQs, and multiple packaging formats.
- Compliance stack: commercial invoices, COO & phytosanitary, CoA, and destination-specific import compliance.
Values
Sustainability, transparency, product quality, and genuine partnership with the local agricultural community. Ethical work and sound environmental practices drive long-term growth.
- Integrity in sourcing, pricing, and communication.
- Data-driven continuous improvement.
- Worker safety, respect, and skills development.
Goals
Expand global presence, introduce innovative preservation & packaging solutions, and enhance farmer value chains so our products become a preferred choice in healthy kitchens worldwide.
- Enter new markets with localized product specs.
- Shorten lead times and reduce returns via tighter specs.
- Develop value-added SKUs (natural powders, ready blends).
